In today’s job market, marketers constantly have to be up-skilling to adapt to the changing trends. Marketing is now a career path that you can’t just learn one skill and be done with it. You have to be constantly learning in this industry.
With so many book options out there claiming to be the only book you’ll ever need to be successful in the marketing industry, it can be tough to find one book that will resonate with you. We put together the most talked about and highly rated marketing based books for you to utilize to grow in your role.
1. Building a Story Brand
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
2. People Buy You
“You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion…. None of the above! You see, the most important competitive edge for today’s business professionals cannot be found on this list, your resume, or in any of your company’s marketing brochures.”
3. This is Marketing
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you’re proud of, whether you’re a tech start-up founder, a small-business owner, or part of a large corporation.
4. Brain Surfing: The Top Marketing Strategy Minds in the World
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
5. HBR’s 10 Must Reads on Strategic Marketing
“New from the best-selling HBR’s 10 Must Reads series. Stop pushing products – and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it – and your customers – at the center of your business.”
Happy learning!
